A detailed list of weights and measures to help spark creative thought. Time to start weighing up different options and think differently. Take a look at each new idea independently and evaluate it pound for pound to truly understand its significance. Sometimes an idea's weight in gold is only recognized a bit further down the road. Keep weighing up different options without evaluating them. The winners will float to the surface eventually.
"The most basic principle of lateral thinking is that any particular way of looking at things is only one from among many other possible ways." - Edward de Bono
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