Brainstorming Games & Techniques

Brainstorming games and tools are extremely effective in sparking fresh new ideas. Try this SCRAPING Question technique to get you thinking.

Brainstorming Game: SCRAPING Questions

Scraping is a checklist of idea-sparking questions that have been arranged into the following mnemonic:

S: Separate?

C: Change?

R: Rearrange? Reverse? Removed?

A: Adapt? Add?

P: Put to other uses?

I: Intensify? Increase?

N: Novelty?

G: Group together? Combine?


  1. Specify the challenge or problem you are trying to solve
  2. Break the challenge down into different steps, components or parts.
  3. Ask scraping questions about each step of the challenge to discover exciting new ideas.

Consider the following example. A football club wants to increase its number of wins in the upcoming season. They then proceed to break their preparation down into the following categories physical training, skills, techniques, diet, mental agility, selection process, training team etc. They then proceed to ask scraping questions about each stage of their process to generate new ideas. The scraping questions they could use would be:

  • What parts of the training program should we separate?
  • What parts of the daily training plan can be combined?
  • How do we rearrange our attack plan?
  • How can we reverse our selection procedure?
  • What part of the team preparation must we amplify and do more of?
  • What process could be added to the existing training plan?
  • How can we put our medical team to other uses?
  • What parts of the training plan must we intensify or increase?
  • What novelty rewards can we introduce?
  • How can we group parts of the training plan together?

Questions like these would trigger many new ideas, perhaps the addition of take home lunches and dinners could help engineer peak performance.

Brainstorming Game: Seperate Questions

  1. Who can be separated?
  2. What can be separated?
  3. When can things be separated?
  4. Why should things be separated?
  5. How do we separate?
  6. What parts of the production process should be separated?
  7. What parts of the sales process should be separated?
  8. Who should be separated?
  9. What parts of the innovation process should be separated?
  10. What components can be separated?
  11. What products can be separated?
  12. What parts of the supply chain can be separated?
  13. Can any roles and responsibilities be separated?
  14. Can any space be separated?
  15. What else can be separated instead?
  16. What if I separate the shape?
  17. What if I separate the colour?
  18. What if I separate the pack size?
  19. What if I separate the price?
  20. What if we separate the feel?
  21. How do we separate the target market?
  22. How we separate the marketing strategy?
  23. Can we separate the materials used?
  24. How can we separate the team?
  25. Can we separate the delivery process?
  26. Can we separate the ordering process?
  27. Can you break it apart into different pieces?
  28. Can it be sold separately?
  29. What can be sold separately?
  30. When can it be sold separately?

Brainstorming Game: Change Questions

  1. Who can be substituted?
  2. What can be substituted?
  3. When can we substitute?
  4. How can we substitute?
  5. Why should we substitute?
  6. How many should be substituted?
  7. What must we substitute in our sales process?
  8. Who can we use instead of?
  9. What can we use instead of?
  10. Where can we manufacture instead of?
  11. Where can we meet?
  12. Can we substitute one of the ingredients?
  13. Can we substitute one of the components?
  14. Can we substitute one of the parts?
  15. Can we substitute any team members?
  16. Can we change our suppliers?
  17. Can the process or procedure be changed?
  18. Can any roles and responsibilities be changed?
  19. Other place?
  20. Other approach?
  21. What else instead?
  22. What other part instead of?
  23. What if I change the shape?
  24. What if I change the colour?
  25. What if I change the texture?
  26. What if I change the pattern?
  27. What if I change the pack size?
  28. What if I change the price?
  29. Must I change the name?
  30. What if we changed the taste?
  31. What if we changed the feel?
  32. What if we changed the temperature?
  33. How do we change the target market?
  34. How do we change with the times?
  35. How we change the marketing strategy?
  36. How do I change the packaging?
  37. Can we change the design
  38. How can we change customer perception?
  39. How do we change our look and feel?
  40. Can we change the materials used?
  41. Can the format be changed?
  42. How can we change the size of the team?
  43. Can we change our storage procedures?
  44. Can we change the shelf-life?
  45. Can our focus be changed?
  46. How do we change the container?
  47. Can we change the delivery process?
  48. Can we change the ordering process?
  49. Can the production time be changed?
  50. Can the order of things be changed?
  51. What can be modified?
  52. How can this be changed for the better?
  53. Can we change the meaning?
  54. Can the movement be changed?
  55. Can any changes be made to the plan?
  56. Can we subtract or delete anything?

Brainstorming Game: Rearrange Questions

  1. What if we divided this into different parts?
  2. What if we split it up?
  3. What other arrangements might be better?
  4. Could we interchange components?
  5. How can we rearrange the packaging?
  6. How can we rearrange the layout?
  7. Could we rearrange the order?
  8. Could we rearrange the production line?
  9. Could we rearrange the sales process?
  10. What else can be rearranged?
  11. Could we rearrange schedules?
  12. How can things be rearranged?
  13. Why should things be rearranged?
  14. Can things be rearranged differently?
  15. Will a rearrangement make things more cost effective?
  16. Which departments must be rearranged?
  17. Whose department must be rearranged?
  18. How often can things be rearranged?
  19. How many things can be rearranged?
  20. How much will we save by rearranging?

Brainstorming Game: Reverse Questions

  1. What if we made this smaller?
  2. What should we leave out?
  3. What if we reversed the roles?
  4. What if we reversed the steps?
  5. What if we condensed this?
  6. What if we reversed the red tape?
  7. Can we reverse the order of things?
  8. How often should things be reversed?
  9. What can we reverse?
  10. What if it did the unexpected?
  11. What would happen if we reversed it?
  12. Can we make it reversible?
  13. What would happen if we added the ingredients in reverse order?
  14. What is the opposite?
  15. What are the negatives?
  16. Can it be turned around?
  17. Can it be used upside down?
  18. Can it be used inside out?
  19. Consider it backwards?

Brainstorming Game: Adapt Questions

  1. Is there something else like this?
  2. Does this suggest something else?
  3. Have we seen this before?
  4. Is there something else we could copy?
  5. Who could we copy?
  6. What can we copy?
  7. What ideas can we incorporate?
  8. What procedures can be adapted?
  9. What process can be adapted?
  10. What else can we adapt?
  11. What different contexts can we look at?
  12. Are there any other ideas that we can include?
  13. Can the package be adapted?

Brainstorming Game: Put to Other Uses Questions

  1. What else can this be used for?
  2. Are there new ways to use this without any changes?
  3. If we make changes will there be more uses?
  4. What else can be make from this?
  5. Can we enter into new markets?
  6. Who could use this effectively?
  7. Can anyone else use this?
  8. Where can this be used?
  9. Where else can this be used?
  10. What parts of this product has other uses?
  11. What else can be added to make it more useful?
  12. How can this be used?
  13. Can different parts be used in other products?
  14. Can members of the team add value elsewhere?
  15. When can this have other uses?
  16. Can the shape be used for something else?
  17. Can the packaging be used for something else?
  18. Can we add more parts to make it more useful?
  19. Can the production line be used for something else?
  20. What else can the production team be used for?

Brainstorming Game: Intensify/ Increase/ Add

  1. What can be increased?
  2. What can be intensified?
  3. What can be increased in size?
  4. Can anything be exaggerated?
  5. What can be added?
  6. Can we add more time?
  7. Can we add more colour?
  8. How can we add more value?
  9. How can it be made stronger?
  10. How can it be made longer?
  11. Can we make it heavier?
  12. Can we provide it more often?
  13. What extra features can be added?
  14. What can be duplicated?
  15. Who can be added?
  16. When can it be added?
  17. How can we add things differently?
  18. Why should we add?
  19. How many should be added?
  20. What must we add to our sales process?
  21. What can we add instead of?
  22. Where can we add or increase value?
  23. Can we add another ingredient?
  24. Can we increase the concentration of a single part?
  25. Can we increase the size of a certain part?
  26. Can we increase the size of the team?
  27. Can we increase our suppliers?
  28. Can any roles and responsibilities be increased or added?
  29. How can we intensify production?
  30. Can we increase the number of locations?
  31. What else can be increased instead?
  32. What else can be intensified instead?
  33. What else can be added instead?
  34. What can be made bigger?
  35. How can we increase the number of shapes?
  36. Can we add more colours?
  37. Can we add more textures?
  38. Can we add more patterns?
  39. How can we increase the pack size?
  40. What if I increase the price?
  41. Can we intensify the flavour?
  42. Can we increase the temperature?
  43. How can we increase the market share?
  44. How we intensify the marketing strategy?
  45. Can we make it bigger?
  46. Can we increase the number of materials used?
  47. Can we add different formats to an existing product?
  48. Can we increase the shelf life?
  49. How do we intensify our focus?
  50. Can we make the container bigger?
  51. Is there a new twist?

Brainstorming Game: Novelty Questions

  1. What novelty ideas can be added?
  2. How can we include some novelty ideas?
  3. Where can we add a bit of novelty?
  4. How often should we add some novelty?
  5. What should we do to make this a novelty?
  6. What can we add to make this a novelty?
  7. Why is this a novelty?
  8. What novelty ideas can we adapt?

Brainstorming Game: Group Together /Combined

  1. What ideas can be combined?
  2. Can different purposes be combined?
  3. Can we combine uses?
  4. Can we group different things together?
  5. Can we combine different ingredients?
  6. Can we make a blend?
  7. Can we combine different units?
  8. What else can be combined with this?
  9. Can we package things together?
  10. What materials could we combine?
  11. Can we combine appeals?
  12. Can we combine interests?
  13. Can we combine target markets?

More Brainstorming Games and Techniques to Try

More effective brainstorming techniques

Brainstorming tips and techniques.

More Creativity tools and inspiration.

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